The REAL Reason Students Leave...

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"She's going to take a break from dance". 

Those are some of the most heartbreaking words a studio owner can hear. 

Not only does it represent the loss of a student from our dance family, someone we've enjoyed seeing in class week after week, but it represents a loss of potential. 

Potential for what could have been. 

  • Milestones never reached. 
  • Technical skills never developed. 
  • Recitals that were never danced in.
  • Student friendships that will never happen. 

Of course, when a student…

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3 Secrets to Attract Preschoolers to YOUR Dance Studio

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As explored in my previous post, preschoolers are the most important age group to attract to your dance studio, from a business perspective.

From a dance teacher perspective, preschoolers are treasured because are just plain wonderful!

While a successful dance studio owner has a good sense of business-savviness, at the end of the day we do it because we LOVE the children!

If you’re looking for new ways to attract preschoolers to your dance studio, here are some ideas:

  1. Be UNIQUE!

With a…

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The Successful Studio Model

This lesson is all about the “Successful Studio Business Model” and the best way to get new students into your studio.

The first secret to studio success is all about RELATIONSHIPS. That’s why "the place they start is the place they stay". And that’s why you’re typically NOT going to be able to attract dancers who are already involved with another studio.

And by ages 8, 9, 10, and up… most kids interested in dance are already with a studio.

So, if all the dancers are already dancing at other …

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The Dance Studio Gold Mine Hidden In Every Community

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What are your studio goals?

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3 Important Reasons Why You Should Keep Each Class FRESH

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If you feel like your preschool dance classes are getting repetitive or a little dull for you or your students, it’s time to shake things up!

And that’s where the themed lesson plan kits from Princess Ballerinas come in!

The "done-for-you" themed lesson plan kits from Princess Ballerinas keeps each preschool class fresh by introducing new, imaginative themes each session and exciting activities each class! The themes are age-appropriate, fun and engaging for preschoolers. They include: Fairy G…

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How to Keep Students Returning to Your Studio Year After Year

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If you’re a dance studio owner, the number one business question you probably grapple with on a daily basis is how to maximize RETENTION.

How can I keep my students coming back month after month, year after year?!

It’s a question I get asked often.

My experience over the years has taught me a few things about retention, which I’m happy to share with you:

  1. Love your students – if you’re not in it for the kids, you’re probably in the wrong business! I make it a point to learn my students’ na…

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The Ultimate Guide To Growing Your Dance Studio

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I love the quote, "There are shortcuts to happiness, dancing is one of them". 

Sure, there may be many paths to happiness... but why not take the shortcut and just DANCE, right!?!?

My sentiments exactly! 

Many studio owners would agree with me on this quote but might not be as open to the idea that there are shortcuts to dance studio success as well. 

That doesn't make it any less true. 

First, we need to define "dance studio success". 

For me, this is any dance studio that fulfills the pe…

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