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Early childhood is an important period in a child’s life. It is when their brain undergoes some major shifts, allowing them to understand things symbolically, as well as make sense of cause and effect.

There are many studies that have been done that link the practice of creative arts (like dance) to healthy brain development.

Specifically, here are the ways that dance, art and creativity support healthy brain development:

1. Physical development – art exercises brain-body...

Whether you’re new to the dance world, or you’re a veteran dance studio owner, you will have probably come across the saying “the place they start is the place they stay”.

What this simply means is that if a child starts at your dance studio when they are young, they are most likely to stick with your studio for life.

The reason why this is so important is because it can mean real exponential growth for your dance business.

This is how it works:

Many children are ready...

As explored in my previous post, preschoolers are the most important age group to attract to your dance studio, from a business perspective.

From a dance teacher perspective, preschoolers are treasured because are just plain wonderful!

While a successful dance studio owner has a good sense of business-savviness, at the end of the day we do it because we LOVE the children!

If you’re looking for new ways to attract preschoolers to your dance studio, here are some ideas:

1. Be UNIQUE!

With...

"She's going to take a break from dance". 

Those are some of the most heartbreaking words a studio owner can hear. 

Not only does it represent the loss of a student from our dance family, someone we've enjoyed seeing in class week after week, but it represents a loss of potential. 

Potential for what could have been. 

• Milestones never reached. 
• Technical skills never developed. 
• Recitals that were never danced in.
• Student friendships that will never...

I love the quote, "There are shortcuts to happiness, dancing is one of them". 

Sure, there may be many paths to happiness... but why not take the shortcut and just DANCE, right!?!?

My sentiments exactly! 

Many studio owners would agree with me on this quote but might not be as open to the idea that there are short-cuts to dance studio success as well. 

That doesn't make it any less true. 

First we need to define "dance studio success". 

For me, this is any dance...

What are your studio goals?

Open houses are a wonderful way to show your appreciation for current students and to attract new students to your dance studio. Not only that, they are a ton of fun for everyone involved!

 The secret to a great open house is a little bit of creativity and whole lot of promotion. (Cupcakes never hurt either!)

 The last open house I did was a great success. We organized it to celebrate the launch of our Fairy Garden Adventure theme and we invited our existing students to bring a...

If you’re a dance studio owner, the number one business question you probably grapple with on a daily basis is how to maximize RETENTION.

How can I keep my students coming back month after month, year after year?!

It’s a question I get asked often.

My experience over the years has taught me a few things about retention, which I’m happy to share with you:

1. Love your students – if you’re not in it for the kids, you’re probably in the wrong business! I make...

If you feel like your preschool dance classes are getting repetitive or a little dull for you or your students, it’s time to shake things up!

And that’s where the themed lesson plan kits from Princess Ballerinas come in!

The "done-for-you" themed lesson plan kits from Princess Ballerinas keeps each preschool class fresh by introducing new, imaginative themes each session and exciting activities each class! The themes are age-appropriate, fun and engaging for preschoolers. They...

Has your child been in your care since birth? Has she been in a small home daycare? Are you a stay-at-home-mom?

If so, you may be worried about her making the transition to Kindergarten. How will she cope away from you all day? Will she know how to interact with others? Being worried is a normal part of the parenting experience, but there are a few things you can do to ease her transition – and your worry.

Dance lessons are one of those things.

For many children that come to Princess...