Studio Blog

When it comes to designing ads for your preschool dance program, there’s one thing I want you to know:

Simple and consistent beats fancy and flashy every time.

Yes, you can spend money on sleek, high-end branding—think custom logos, professional flyers, eye-catching banners—but if your studio vibe is warm, friendly, and family-focused, then black-and-gold minimalism or high-fashion photography just doesn’t match. And that mismatch can make parents feel confused or even hesitant to trust what y…

If you’ve been scrolling social media or talking to local parents, chances are you’ve come across a preschool dance class that’s being offered for an incredibly low price—or even for free. It’s enough to make any dance studio owner feel uneasy. How are you supposed to compete with that?

Let’s talk about it—because the truth is, you don’t need to compete on price at all.

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👉 How to Compete with Free or Low-Cost Preschool D…

If you're planning or refining a preschool dance program at your studio, one of the most important questions you'll need to answer is:

“What skills should our tiny tots be learning?”

Should the focus be different for different age groups? And how do you know you’re setting students up for long-term success?

Let’s walk through a smart and simple way to approach curriculum planning for your preschoolers by beginning with the end in mind.

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If you're looking to grow your preschool dance program, the key to success is simple: get in front of more parents of young children—your ideal audience. But how do you do that effectively, without wasting time or money? In my experience, there are two highly effective ways to market your Tiny Tots program and attract new students consistently.

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Check out the full video version of this post on YouTube:
👉 How to Market Your Preschool Dance Program to Parents (Effective Outreach T…

When it comes to scheduling preschool (tiny tot) dance classes, there’s no one-size-fits-all answer—but there are some tried-and-true time slots that have proven successful across countless studios, including my own. Whether you're launching your first preschool program or looking to expand your existing classes, choosing the right class times can make a big difference in enrollment and long-term success.

Here’s what I’ve learned after years of helping studio owners run thriving preschool dance…

If you’re looking for a simple, low-stress way to attract new preschool dance students, Ballerina Storytime events might be your new favorite marketing tool.

These easy-to-host events are a fun, effective way to connect with families in your community—especially those with little ones who are already showing interest in dance. Plus, they’re incredibly low-cost, easy to plan, and flexible enough to host just about anywhere!

Let’s break down exactly how to use Ballerina Storytimes to grow your p…

One of the most common questions I get from studio owners and dance teachers is:

“At what age can young dancers attend class on their own, without a parent in the room?”

Whether you're just getting started with your preschool program or refining your current class offerings, understanding when and how to transition from Parent & Me classes to independent participation is key to creating a positive experience—for your students and their families.

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If you're launching or growing a Tiny Tots dance program, one of the first questions you might ask yourself is:

Should I offer one core preschool class—or a variety of styles like ballet, tap, and hip hop for my youngest dancers?

The truth is, there’s no one-size-fits-all answer. But in this post, I’ll walk you through the pros and cons of each approach, how to choose what’s best for you as a studio owner, and how to make decisions that are both scalable and simple for your studio’s long-t…

A common question I hear from dance studio owners is:
"How do I fill my morning preschool dance classes—especially with so many parents working these days?"

It’s a valid question, and it usually comes with a lot of hesitation and assumptions—like the idea that only stay-at-home parents would be able to attend weekday morning classes. But let’s break this down together, because the truth is, there are plenty of families who can—and will—attend morning Tiny Tots classes if we make them available.…