Studio Blog

If you're looking to grow your preschool dance program, the key to success is simple: get in front of more parents of young children—your ideal audience. But how do you do that effectively, without wasting time or money? In my experience, there are two highly effective ways to market your Tiny Tots program and attract new students consistently.

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👉 How to Market Your Preschool Dance Program to Parents (Effective Outreach T…

When it comes to scheduling preschool (tiny tot) dance classes, there’s no one-size-fits-all answer—but there are some tried-and-true time slots that have proven successful across countless studios, including my own. Whether you're launching your first preschool program or looking to expand your existing classes, choosing the right class times can make a big difference in enrollment and long-term success.

Here’s what I’ve learned after years of helping studio owners run thriving preschool dance…

If you’re looking for a simple, low-stress way to attract new preschool dance students, Ballerina Storytime events might be your new favorite marketing tool.

These easy-to-host events are a fun, effective way to connect with families in your community—especially those with little ones who are already showing interest in dance. Plus, they’re incredibly low-cost, easy to plan, and flexible enough to host just about anywhere!

Let’s break down exactly how to use Ballerina Storytimes to grow your p…

One of the most common questions I get from studio owners and dance teachers is:

“At what age can young dancers attend class on their own, without a parent in the room?”

Whether you're just getting started with your preschool program or refining your current class offerings, understanding when and how to transition from Parent & Me classes to independent participation is key to creating a positive experience—for your students and their families.

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Check out the full video …

If you're launching or growing a Tiny Tots dance program, one of the first questions you might ask yourself is:

Should I offer one core preschool class—or a variety of styles like ballet, tap, and hip hop for my youngest dancers?

The truth is, there’s no one-size-fits-all answer. But in this post, I’ll walk you through the pros and cons of each approach, how to choose what’s best for you as a studio owner, and how to make decisions that are both scalable and simple for your studio’s long-t…

A common question I hear from dance studio owners is:
"How do I fill my morning preschool dance classes—especially with so many parents working these days?"

It’s a valid question, and it usually comes with a lot of hesitation and assumptions—like the idea that only stay-at-home parents would be able to attend weekday morning classes. But let’s break this down together, because the truth is, there are plenty of families who can—and will—attend morning Tiny Tots classes if we make them available.…

Selecting the right curriculum for your dance studio is more than just an administrative decision; it's a strategic choice that impacts your studio's identity, student engagement, and business success.

Many studio owners grapple with finding unique, compelling programs that not only attract new students but also keep them coming back. Enter the Princess Ballerinas Curriculum—a specialized dance program designed specifically for young children that combines the magic of storytelling with the fund…

As a dance studio owner, you’re always searching for ways to grow your revenue, attract new students, and create an environment where both your business and your dancers thrive.

Imagine if you could add $50,000 or more to your annual revenue simply by introducing a single program. It’s possible, and it starts with preschool dance classes.

Preschool dance is one of the most lucrative and rewarding programs you can offer. These classes attract eager young students, foster loyal families, and create…

Running a dance studio can be an incredible joy.

Watching students progress, witnessing the sparkle in their eyes as they take the stage for the first time, and knowing you’re making a difference in their lives is deeply fulfilling.

But let’s face it—being a studio owner is also exhausting. Between managing lesson plans, communicating with parents, juggling admin work, and ensuring student retention, it’s easy to feel stretched too thin.

If you’re reading this, you might already be feeling the weig…