How to Use Ballerina Storytime Events to Grow Preschool Dance Enrollment
If you’re looking for a simple, low-stress way to attract new preschool dance students, Ballerina Storytime events might be your new favorite marketing tool.
These easy-to-host events are a fun, effective way to connect with families in your community—especially those with little ones who are already showing interest in dance. Plus, they’re incredibly low-cost, easy to plan, and flexible enough to host just about anywhere!
Let’s break down exactly how to use Ballerina Storytimes to grow your preschool dance enrollment.
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👉 How to Use Ballerina Story Time Events to Grow Preschool Dance Enrollment
Why Storytime Works
Hosting a full trial class can be challenging in public spaces like libraries or community centers. There’s often limited space, and trying to recreate the magic of your in-studio class experience in a makeshift setting can water down your offering.
That’s why I love Ballerina Storytime events.
They’re approachable, low-pressure, and parents already understand what “story time” means—it’s a familiar, welcome activity. You don’t need a ton of equipment or prep work. All you need is a book, your phone for music, and a smile.
Where to Host a Ballerina Storytime
While you can host these events at your studio, I recommend branching out into the community. Try reaching out to:
- Local libraries
- Recreation centers
- Community events or farmer’s markets
- Parks & Rec departments
Partnering with these organizations has two big benefits:
- They’ll often promote the event for you, saving you time and energy on marketing.
- You’ll reach brand new families who aren’t already connected to your studio.
By stepping outside your usual circles, you’re giving new parents the chance to meet you, get a feel for your teaching style, and see their child enjoy a mini introduction to dance.
What a Storytime Looks Like
Keep it simple. A typical event lasts about 30 minutes—perfect for the preschool attention span!
Here’s a basic outline:
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Dress the part – Look like a dance teacher! No need for a full costume, but show up looking polished and professional. Think: what you’d wear to teach a preschool class.
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Read a ballerina-themed story – There are so many great ones out there like Angelina Ballerina, Ella Bella Ballerina, or any dance-themed book you enjoy. Pick something sweet and short.
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Lead 2–3 simple dance activities – After the story, teach basic moves like plié and relevé. Have the children repeat the words and try the movement with you—bonus points if you put on a fun song using your phone or a small speaker.
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Make your offer – At the end, thank everyone for coming and extend a warm invitation to try a class. You might say something like:
“Thank you so much for coming to Ballerina Storytime! If your child had fun today, we’d love to invite you to try a free class at our studio or join our next session starting next week!”
Hand out a flyer or business card with a clear next step—whether that’s a free trial, a discounted intro session, or your upcoming registration period.
Why It Works
Ballerina Storytimes aren’t just cute—they’re powerful. Here’s why:
- Parents get to see you in action and experience your warmth and teaching style firsthand.
- Kids feel proud and excited, having already danced with you in a safe, welcoming environment.
- You create genuine connections that last—even if they don’t sign up right away, you’ll be top of mind when they’re ready.
You can host Storytimes monthly, quarterly, or whenever you want a little boost in preschool enrollment. They work just as well sprinkled throughout the community as they do inside your own studio.
Want a Done-For-You Preschool Dance Lesson Plan?
If you’re looking for more ways to make your preschool classes magical and stress-free, download my Bake Shop-themed lesson plan! It’s a free sample straight from the Princess Ballerinas curriculum and perfect for ages 3–5.
👉 Click here to download your free Bake Shop lesson plan sample now!
