Done-For-You Studio Marketing Promotions
About 10 years ago I read the book "Getting Everything You Can Out Of All You've Got" by Jay Abraham.
It REVOLUTIONIZED the way I viewed my dance studio.
The book teaches that there are ONLY 3 ways to grow a business (this goes for your studio too).
- Increase the number of customers (increase leads and turn more into paying customers).
- Increase the average transaction (get each client to spend more at each purchase).
- Increase the frequency that the average client buys from you (get each customer to buy from you more often).
If you're anything like I was, I was spending 100% of my promotional time and energy on #1: Getting more students.
The fact was, I was missing out on A TON of opportunity to not only grow my business (and my paycheck), but I had been missing out on the opportunity to better serve my studio families as well.
While every business, including your studio, needs a continual inflow of new students each year, the truth is that the REAL opportunity is finding ways to optimize your service to the customers you already have.
Based on this concept I created a bundle of done-for-you, fill-in-the-blank "Dance Studio Marketing Promotions".
It's a series of 12 done-for-you, fill-in-the-blank promotions that you can use to optimize the studio and customer base you already have.
This is THE gold mine hidden in your studio right now.
The 12 done-for-you promotions are ready-to-use templates so that you can just fill in the blanks and send them out to your customer lists.
And I don't just mean your active students either.
Some of the promotions allow you to optimize your other assets as well including:
- Your list of inactive/past students
- Your network of parents
- Your email list of potential students
I know you might not think of these lists as "valuable assets" but they ARE when you start to tap into them and serve them.
What's Included In This Studio Growth Promotions Bundle?
12 Done-For-You Dance Studio Marketing Promotions
- The Product Sale (To generate quick & easy surges of sales on things like birthday parties, studio gear, dance wear).
- The Limited-Item Promotion (Increase your revenue with limited-release studio gear or opportunities with limited enrollment like a guest teacher for example).
- The Event Launch (Use this promotion to fill camps or launch ticket sales in a big way before a recital or performance).
- The New Class Launch (Use this simple promotion to test an idea for a new class AND to pre-fill it before the class starts).
- The Referral Promotion (Use this promotion to generate a flood of new referrals- aka, the best new students you can get. Run it quarterly or even monthly if you like!).
- The Testimonial Generator (Use this template to generate a flood of new testimonials which you can then super charge your growth with).
- The Re-Enrollment Promotion (Use this promotion to re-enroll existing students at the end of a season (like NOW before your recital ends and summer session starts!!).
- The Re-activation Promotion (Use this one to turn inactive students back into ACTIVE students once again).
- The Trial Promotion (This promotion can be directed towards existing students to encourage enrolling in more classes or can be directed toward your prospective list to help them take the first step.)
- The Free Event Campaign (Typically this promotion is directed at your prospective list but can also be promoted to the public and inactive students as well. There are TONS of options to use this campaign successfully during the year to grow your studio).
- The Holiday Sale (Lots of opportunity with this promotion because people are conditioned to expect holiday sales that YOU can cash in on (and serve your families at the same time!)).
- The Limited-Time Bonus Promotion (This promotion can be used for any of your student groups or prospective students or the general public. Can be used for products or for promoting class enrollment. Everyone loves a bonus and it doesn't even have to cost you a dime... I'll show you how!).
These 12 Core Promotions can then be "flavored" 101+ different ways. Just fill in the blank on which class or product you want to promote and which customer-type or list you want to target.
Don't want to think of 101 different ways to use these campaigns in your studio?
Fear not! I've already done all the thinking for you. :)
For each of the 12 Core Promotions I also give you several specific promotion ideas you can use in your studio.
For example, for the Product Sale Promotion I'll also give you ideas on how to combine it with your various list types.
- Ideas on a product sale promotion you can offer to your tiny tots.
- Ideas on a product sale promotion you can offer to your recreational dancers.
- Ideas on a product sale promotion you can offer to your competition dancers.
- Ideas on a product sale promotion you can offer to your parents (yes, parents are potential customers too for products!).
In total, you're getting over 100 specific promotion ideas you can deploy in your studio over the next year (and for years to come- this is all highly recyclable!! You can run the same promotions year after year).
Plus, I've made it SUPER EASY for you to deploy these promotions in your studio.
Each of the 12 Core Marketing Promotions comes with:
- Pre-written, fill-in-the-blank, done-for-you templates.
- A simple, 1-page campaign scheduling tool.
- A short explainer video.
This means you can easily put these campaigns to work in your studio without much thinking, planning, or stressing about what to say.
It's all been done for you!
If you're ready to discover and cash in on the gold mine hidden in your studio, at this very moment, then this pack of 12 done-for-you studio promotions is for you.
The price is $497 for all 12 promotions, but ANY studio can make back at least 10x that investment in the next 6 months. Even just using HALF of the promotions.
In fact, if after reviewing the promotions you DON'T see how you can easily add at LEAST 10x the purchase price to your bottom line with these done-for-you promotions every single year... just email me for a full refund within 30 days.
I want to see EVERY studio on the planet fully OPTIMIZED and I want to see every studio owner PROUD and SUCCESSFUL and living the full, abundant, happy, fulfilled life you deserve because, well, you DESERVE it.
You're changing the world and impacting lives through sharing your passion and the power of dance every day.
So, what do you say? Let's "get everything we can out of everything you've got", shall we?
Get instant access to your 12 Studio Promotions here and start cashing in on the gold mine hidden in YOUR studio.