The Digital Expansion Blueprint Course

Turn your passion, skills, and expertise into simple digital products that you can share with others around the world. 

With a simple online business, you can share your gifts with others worldwide and make a great profit at the same time!

8 years ago, I started sharing my Princess Ballerinas lesson plans online with studio owners around the world. 

I've since sold over $1,000,000 in LESSON PLANS (!!!) since then. 

I don't say that to brag, believe me, I'm as amazed and shocked by that number as anyone. 

Even crazier is that I did it with...

  • NO employees. I do everything myself and I work less than 10 hours a week on average. 
  • NO overhead expenses (no "overhead" outside of my merchant fees and monthly website fee... but come on... I'm talking to dance studio owners who are used to INSANELY high overhead expenses. In my book, as a former studio owner paying $7,000 a month in studio rent, that's basically "no overhead"). 
  • NO inventory. 100% digital products. 

And I can teach you how to do the same exact thing if you're interested...

This could be your opportunity to share your passion for dance with students all around the world. 

Or it could be your chance to share your ideas with other studio owners as I've done. 

Either way, wouldn't it be nice to have a second income stream that WASN'T tied to physical classes? 

Or perhaps you'd LIKE to close your studio or retire soon (I've talked to several studio owners in this boat), but maybe you can't because it's your only source of income... again, this could be your chance to take your experience, ideas, and knowledge and expand in a new direction that would give you more options in the future. 

No matter what you're situation is, leveraging your ideas, knowledge, and experience into an online business gives you FREEDOM and FLEXIBILITY in terms of your time and your income. 

Plus, it's incredibly fulfilling to take all your years of passion, knowledge, and experience and share it to help others. 

That, my friend, is priceless. 

This course is called "The Digital Expansion Blueprint". 

I call it that because I'll be teaching, step-by-step what I did to "digitally expand my business" by sharing my lesson plans and ideas with other people around the world via a simple online business.

I'll be walking you through how I created and launched my online business selling my Princess Ballerinas lesson plans and I'll show you how to do the same thing. 

You can use this course to start an online business aimed at sharing your ideas with other studio owners (like I've done) or you can use it to share your ideas with students online too.

It's the exact same process regardless of the product or who you choose to serve. 

Here's how the course will work:

  • There are 6 lessons. Each lesson includes a video that will walk you through the material as well as the worksheets that go with each lesson. Then you'll complete the worksheets after watching the video. The worksheets are designed to help you think through, and organize your thoughts in each step. The entire process is VERY step-by-step, process-driven. If you can follow a chocolate chip cookie recipe you can complete this course too to launch an online business. :) 
  • You'll receive the first lesson immediately upon purchase. You'll get future lessons every two days from there, so plan on the course taking just under 2 weeks total. 
  • The lessons are all pre-recorded so can watch them on your own schedule. 
  • The lessons won't disappear, you'll have access to them for as long as you need.

Here's what the course covers:

  • Lesson 1: Your product. We'll figure out what exactly your product will be to start with. I'm a HUGE fan of monthly subscription products because I like the stability of recurring revenue. I'll help you take your experience, ideas, and knowledge and we'll package it up into your very own "blank"-of-the-month product or subscription. There are literally ENDLESS ideas of what you can do here- no matter WHO you are or WHAT you want to offer. This is what we'll be figuring out in lesson 1. 
  • Lesson 2: Your Ideal Customer. Next, we'll figure out who's most likely to be interested in what you have to offer and where to find this market. 
  • Lesson 3: Messaging. We'll be creating all your messaging that will automatically sell your product to your ideal customer in this section. This is one of my favorite parts of running an online business. The freedom, ease, and magnificent BEAUTY of business and sales automation. It's a wonderful thing and I'll show you how it's done. 
  • Lesson 4: Packaging. We'll work on how to package everything up (digitally speaking) so that it's nice and organized and professional looking for your customers. I'm the queen of organization, so no matter what your product is, I can help you organize it into an awesome digital product. 
  • Lesson 5: Your Sales Funnel. This is probably the most valuable part of the course because I'll be pulling back the curtain on EXACTLY what I did to actually sell nearly $1,000,000 in lesson plans (and counting!!). This is 15+ years of marketing experience and education PLUS $40,000+ invested into my own coaches and online courses all boiled down into one potent lesson. This is how you will turn your ideas into money in the bank. No matter how great your product is, if you can't sell it, it's worthless I'm sorry to say. 
  • Lesson 6: Promotion. I'll be teaching you a few different simple and easy ways to get your product in front of your ideal customer. We'll be talking about paid advertisements (like Facebook ads) but I'll also be teaching you some FREE ways to promote your new online business if you don't want to (or can't afford to) invest in paid advertisements right away. We'll talk about both options in this lesson. 

Refund Policy For This Course:

If you're not satisfied, you can request a full refund any time before Lesson 5 is sent out. Sorry, no refunds after that. Lesson 5 includes my "secret sauce" for how I actually SELL my products successfully online. That lesson is worth 10x the course fee just for that lesson! You can, however, go through lessons 1-4 and you'll have a good sense of the course and the information at that point to decide if you wish to complete the course or not. 

So what do you say?

Are you ready to take the leap of faith toward starting your own online business?

It's certainly been a dream business come true for me and I'm so excited to share this information with others who are ready for it. 

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